You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query-continue>
    <allpages apcontinue="B/massachusetts/2/2012_7.5mcg/dose" />
  </query-continue>
  <query>
    <allpages>
      <p pageid="29370" ns="0" title="B-six" />
      <p pageid="19986" ns="0" title="B-six 300 tablets" />
      <p pageid="15544" ns="0" title="B.BRAUN MEDICAL AG, SWITZERLAND" />
      <p pageid="15319" ns="0" title="B.BRAUN MEDICAL S.A., SPAIN" />
      <p pageid="15221" ns="0" title="B.BRAUN MELSUNGEN AG, GERMANY" />
      <p pageid="15534" ns="0" title="B.BRAUN MELSUNGEN AG., GERMANY" />
      <p pageid="32544" ns="0" title="B/brisbane/60/2008 (victoria)" />
      <p pageid="32526" ns="0" title="B/massachusetts/2/2012" />
      <p pageid="13471" ns="0" title="B/massachusetts/2/2012 15 mcg /" />
      <p pageid="13965" ns="0" title="B/massachusetts/2/2012 15mcg/dose" />
    </allpages>
  </query>
</api>